Context-aware automation

Earnest.

Context in. Accuracy out.

Earnest doesn’t oversell. It reads your goals, brand, audience and live data, then acts only when it’s genuinely right — drafting work that sounds like you, and holding back when it isn’t sure. Automation you can actually trust.

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Earnest — context-aware AI
The live app — Earnest reads your context before it acts.
Grounded, not generic

It analyzes your business.

Set each client’s goals, brand voice, audience and positioning once. Earnest carries that context into everything it drafts — so the output sounds like that client, never a template. Switch clients and watch the same work re-reason.

GoalBook 12 estate-planning consults this quarter
Brand voiceFormal, precise, reassuring
AudienceHigh-net-worth families & owners
PositioningWhite-glove counsel that protects what you built
Drafted for Meridian Law 96% on-brand
Email

A measured review of your estate plan

Circumstances change, and a plan should change with them. We invite you to a confidential 45-minute consultation to ensure every provision still reflects your wishes precisely.

Social post

An estate plan is not a document — it is a promise to the people you love that they will be cared for, exactly as you intend.

#EstatePlanning#WealthPreservation#LegacyCounsel
Accurate over eager

It doesn’t oversell.

Most AI tools act confident about everything. Earnest is calibrated: it acts when it’s sure, proposes when it matters, and holds back when it doesn’t have enough to be right.

Acts · high confidence

When it’s sure, it just does it

Grounded, reversible, low-stakes work runs on its own — with a full audit trail and one-tap undo.

  • Reconcile a payment to its invoice
  • Summarize a meeting into notes
  • Enrich a scanned contact
Proposes · your call

When it matters, it waits for you

Client-facing or money-moving work is drafted accurately, then held for your yes. Never sent behind your back.

  • Draft an invoice reminder
  • Write an on-brand campaign
  • Prepare a proposal from a lead
Holds · needs context

When it’s unsure, it asks

Thin on brand, goals or audience? Earnest asks for what it’s missing instead of guessing — no generic filler.

  • New client with no brand set
  • A tone it hasn’t seen before
  • Ambiguous or conflicting goals
Automations, calibrated

Every automation carries a confidence.

Earnest watches your business for signals and reacts — but each action shows how sure it is, and low-confidence work waits for you rather than pretending.

Whenan invoice is 12 days overdue

Drafts a firm-but-warm reminder in your client’s voice and holds it for approval.

Ready to send94%
Whena lead goes quiet for 10 days

Writes a re-engagement note grounded in their brief and history.

Ready to send88%
Whena project is marked complete

Seeds a draft invoice from the contract and time logged — nothing sent yet.

Ready to review96%
Whenreach drops 31% in two weeks

Proposes three on-brand posts — but waits, because tone matters here.

Proposed for review74%
Whena new client has no brand set

Asks for goals, voice and audience before drafting anything.

Holds — needs context38%
Whena payment lands

Reconciles the invoice and updates cash flow instantly — fully reversible.

Done automatically99%
The more it knows

Context is a level you unlock.

The more Earnest knows about a client, the more it can safely automate. Fill in their context and watch new capabilities come online — a progress bar for trust.

HC
Context completenessHelios Corp · Level 4 · Trusted
0%
Business goals Brand voice Target audience Positioning Tone examples Competitor set

Add tone examples and competitor set to unlock auto-drafting for this client.

Honest pricing. No surprises.

One price. Your whole team. Context-aware automation on every plan.

Solo
$49/mo
For the one-person shop doing serious work.
  • 1 team seat
  • Context-aware automation
  • All seven apps included
  • People CRM, projects & invoicing
  • Brand & goal grounding
  • Earnest Score & CardDesk
  • 5 client portal seats
  • 100K AI tokens/month
Agency
$299/mo
For the business that has grown into something real.
  • 15 team seats
  • Everything in Studio
  • Unlimited client portal seats
  • Bank sync & expenses
  • Priority support + onboarding
  • 1M AI tokens/month
  • $2,491/yr if billed annually
CardDesk · companion app

Networking, but make it a game.

Snap a business card and Earnest pulls every detail — name, title, company, socials — straight into your CRM, enriched and deduped. Then networking becomes a game: earn XP, keep your streak alive, and watch your whole network orbit you.

Explore CardDeskfirst 25 scans on us ✨
SJ
Sarah JohnsonFounder · Northwind
LV 7
Scanned in 1.2s · added to People
XP to Level 8820 / 1000
🔥 7-day streak+50 XP+1 to Orbit

Earnest.

Do good work.

Automation that reads your context, acts when it’s right, and tells you the truth when it isn’t. Give it your goals — watch what it can safely do.

See the demo