Earnest doesn’t oversell. It reads your goals, brand, audience and live data, then acts only when it’s genuinely right — drafting work that sounds like you, and holding back when it isn’t sure. Automation you can actually trust.
The live app — Earnest reads your context before it acts.
Goals-aware Brand voice Target audience Live business data Confidence-scored Holds when unsure Full audit + undo Never generic Context Broker Goals-aware Brand voice Target audience Live business data Confidence-scored Holds when unsure Full audit + undo Never generic Context Broker
Grounded, not generic
It analyzes your business.
Set each client’s goals, brand voice, audience and positioning once. Earnest carries that context into everything it drafts — so the output sounds like that client, never a template. Switch clients and watch the same work re-reason.
GoalBook 12 estate-planning consults this quarter
Brand voiceFormal, precise, reassuring
AudienceHigh-net-worth families & owners
PositioningWhite-glove counsel that protects what you built
Drafted for Meridian Law 96% on-brand
Email
A measured review of your estate plan
Circumstances change, and a plan should change with them. We invite you to a confidential 45-minute consultation to ensure every provision still reflects your wishes precisely.
Social post
An estate plan is not a document — it is a promise to the people you love that they will be cared for, exactly as you intend.
#EstatePlanning#WealthPreservation#LegacyCounsel
Accurate over eager
It doesn’t oversell.
Most AI tools act confident about everything. Earnest is calibrated: it acts when it’s sure, proposes when it matters, and holds back when it doesn’t have enough to be right.
Acts · high confidence
When it’s sure, it just does it
Grounded, reversible, low-stakes work runs on its own — with a full audit trail and one-tap undo.
Reconcile a payment to its invoice
Summarize a meeting into notes
Enrich a scanned contact
Proposes · your call
When it matters, it waits for you
Client-facing or money-moving work is drafted accurately, then held for your yes. Never sent behind your back.
Draft an invoice reminder
Write an on-brand campaign
Prepare a proposal from a lead
Holds · needs context
When it’s unsure, it asks
Thin on brand, goals or audience? Earnest asks for what it’s missing instead of guessing — no generic filler.
New client with no brand set
A tone it hasn’t seen before
Ambiguous or conflicting goals
Automations, calibrated
Every automation carries a confidence.
Earnest watches your business for signals and reacts — but each action shows how sure it is, and low-confidence work waits for you rather than pretending.
Whenan invoice is 12 days overdue
Drafts a firm-but-warm reminder in your client’s voice and holds it for approval.
Ready to send94%
Whena lead goes quiet for 10 days
Writes a re-engagement note grounded in their brief and history.
Ready to send88%
Whena project is marked complete
Seeds a draft invoice from the contract and time logged — nothing sent yet.
Ready to review96%
Whenreach drops 31% in two weeks
Proposes three on-brand posts — but waits, because tone matters here.
Proposed for review74%
Whena new client has no brand set
Asks for goals, voice and audience before drafting anything.
Holds — needs context38%
Whena payment lands
Reconciles the invoice and updates cash flow instantly — fully reversible.
Done automatically99%
The more it knows
Context is a level you unlock.
The more Earnest knows about a client, the more it can safely automate. Fill in their context and watch new capabilities come online — a progress bar for trust.
Business goals Brand voice Target audience Positioning Tone examples Competitor set
Add tone examples and competitor set to unlock auto-drafting for this client.
No mockups
Every screen is the real app.
Honest pricing. No surprises.
One price. Your whole team. Context-aware automation on every plan.
Solo
$49/mo
For the one-person shop doing serious work.
1 team seat
Context-aware automation
All seven apps included
People CRM, projects & invoicing
Brand & goal grounding
Earnest Score & CardDesk
5 client portal seats
100K AI tokens/month
Most popular
Studio
$149/mo
For the team that means business.
8 team seats
Everything in Solo
Team channels & video
Director mode & token management
Whitelabel & branded email
15 client portal seats
400K AI tokens/month
$408/yr if billed annually
Agency
$299/mo
For the business that has grown into something real.
15 team seats
Everything in Studio
Unlimited client portal seats
Bank sync & expenses
Priority support + onboarding
1M AI tokens/month
$2,491/yr if billed annually
CardDesk · companion app
Networking, but make it a game.
Snap a business card and Earnest pulls every detail — name, title, company, socials — straight into your CRM, enriched and deduped. Then networking becomes a game: earn XP, keep your streak alive, and watch your whole network orbit you.